Bong Srijani, Europe & India

Let Bong spread its Aura

Music & Culture - True essence of Bengal

When we think of Bengal, one of the most prominent attributes is its rich cultural heritage.

Starting off with music, the Baul tradition is a unique heritage of Bengali folk music, which has also been influenced by regional music traditions. Other folk music forms include Kabigaan, Gombhira, Bhawaiya, kirtans, and Gajan festival music. Folk music in West Bengal is often accompanied by the ektara, a one-stringed instrument. 


It goes without saying that when it comes to North Indian classical music, Bengal has produced prominent exponents like  Rabindra nath tagore, Ajoy Chakravarty, Kaushiki Chakraborty, et all. The state is recognised for its appreciation of rabindrasangeet (songs written by Rabindranath Tagore) and Nazrul Geeti  which is written and composed by poet Kazi Nazrul Islam. He was the pioneer from Bengal music who created the first Bengali ghazals 

Popular music genres include adhunik songs. Since the early 1990s, new genres have emerged, including one comprising alternative folk–rock Bengali bands. Another new style, jibonmukhi gaan (“songs about life”), is based on realism.UNESCO selected The Rural Craft Hub of Bengal to showcase their artwork in Paris in 2015. 


Fort Bengali music and dance history , there needs be a special mention of a time that witnessed an exodus of Ustads belonging to Tansen Gharana. Some of the Ustads of the Tansen line settled in the towns of Vishnupur, Krishnanagar and Murshidabad and supported spread of the rich heritage of north Indian classical music and producing the great exponents. Bengal is also the epicentre of Kirtans.


As Bong Srijani we envision to folster and nurture this culture and spread its flovour to EU, India and rest of the world.

Art & Craftsmanship

West Bengal is well known for variety of handicrafts. As a true patron of Bengal, its our duty to promote it globally which will not only contribute towards supporting the creators of those beautiful handicrafts and rural economy but also general public will be benefitted by getting to know about those unparallel creations As a part of handicrafts of West Bengal, one can witness architectural splendors to its excellent works on pottery and terracotta, brass, copperware, embroidery, wood carving, cane, jute, Shell & Conch Shell, Sholapith, leather, textile etc. . Every piece of art has the ability to enhance the beauty of the corner of a house- inside & outside.

Bengal textiles

Jute: – Jute is an integral part of southwest Bangladesh and portions of West Bengal. During British rule, Jute was cultivated in Bangladesh and West Bengal and exported to UK where it gets processed in the mills. Initially it was processed by hands but now a days its being done by machines.

Silk textile: – Silk is produced & cultivated in the many districts of West Bengal like Murshidabad, Bankura, Birbhum, Purulia, Malda. The main centre for silk rearing is the district of Malda. The popular silk types are: –

  • Baluchari is popular because of its unique Tapestry designing. The silk yarn used is not twisted, hence its very soft but with heavy texture. Its woven in Baluchar village, distt. Murshidabad. In 18-19 century, it was famous among Royal Nawab families. Baluchari silk sarees have a wide ‘Pallu’ with different motifs, geometrical shapes depicting some mythological figures and scenes from Nawab’s court. The borders are narrow with motifs either floral, animals, birds or depicting hunters on horses or elephants. Because of its heavy texture and rich designing, its being wore during special occasions.
  • Bishnupuri silk is the plain silk which is woven in Bishnupur, distt. Bankura. These are very light weighted sarees with bright colours & different motifs. The designs resemble the Kataki designs of Odissa. Mostly the designs are handprinted. Other districts like Murshidabad, Malda, Purulia, they mix Tussar & Mulberry silk to bring a rich texture.
  • Cowdial silk is typically known as Murshidabadi silk and has a distinct style. The sarees are made from Mulberry silk with maroon borders laced with fine golden Zari. These are also famous for its handprinted design.

Cotton textile:- West Bengal is very well known for its cotton textile industry. There are different varieties of cotton: –

  • Jamdani is one of the heritage textile of Bengal. The word ‘Jamdani’ means ‘Flower vase’ and the sarees have woven floral and geometrical motifs on it. This is a weft weaving technique in a simple frame or pit loom using a mixture of cotton and gold thread which is known as Zari. The traditional Jamdani is woven in white with geometrical designs done by using spindles(needles) with weft work.
  • Tangail is another similar handloom saree. The basic difference between Tangail and Jamdani is that in Tangail the embroidery thread is inserted after two ground picks and in Jamdani, thread is inserted after every ground pick. The speciality of Tangail is its buti work.
  • Shantipuri fabric is woven in Shantipur village, Nadia district. It has unique design arrangements like ‘Bhomra’, ‘Rajmahal’, ‘Chandmala’ etc. Shantipuri sarees are famous for its elegant look, elaborated designs and typical loom finish. Shantipur specializes in weaving dhotis along with sarees.

Dhaniakhali is a low range cotton fabric, woven in Dhaniakhali district of Hoogly. The material is bit coarse and heavy. It is famous for its dhotis.

Nilambari is also an unique legendary indigo dyed cotton handloom saree with silver Zari border.


Bengali literature or Bangla Sahitto represents the corpus of literary works in Bengali language.

One of the earliest surviving works is Bengali literature is the “Charyapada”,which is the collection of Buddhist mystic songs,written during the 10th and 11th century.

Medieval Bengali literature embodies variety of poetic genres which include Hindu religion scriptures such asthe MangalKavya,the Vaishnava texts,the translation of Arabic,Persian and sanskrit texts and the secular renditions by Muslim Poets.

The mid nineteen century saw the rise of novels in the Bengali literature.

Taking Bengali cuisine to the world

Bengali cuisine is the style or method of how to prepare Bengali food.There is two various types of Bengali food specially from Bangladesh culinary style,which is famous for “Bangal Khabar” &  West Bengal culinary style is famous for “Ghoti Khabar”.

In ‘Bangal Khabar’ ,there is various type of fish recipes like paturi, pulao are well known, as well as ‘Hilsa’ fish is world famous for the heavenly taste.And also include Pithe-Puli are also very famous items from Bangladesh. ‘Ghoti Khabar’ itself famous by Mocha,lau ghonto,posto items,as well as Chingri Malaicurry is one of them.

The authentic taste of Bengal are famous for all over the world by signature items of ‘machh & misti’.

From Rosogolla to Misti Doi or even famous lyangcha to mihidana Bengal presents itself a significant quality of Taste.

The platform of “Bong Srijoni” itself presents the authentic variation of Bengali culinary skill.In this platform any signature recipes from food entrepreneurs also can be introduce themselves as a famous food from Bengal or Bangladesh.

বাংলা আর বাঙালী আদ্যন্ত ভোজনবিলাসী জাতি, যাদের নিত্যদিন পাতে থাকবেই শুক্তোনি থেকে মোচার ঘণ্ট, শাক ভাজা থেকে লাউ চিংড়ি| পোস্ত কিংবা সর্ষে, ভাপা হোক বা বাটা, ইলিশ তেলে হোক আর ঝালেই হোক স্বাদে-গন্ধে টেক্কা দেবে উত্তর থেকে দক্ষিণ,পূর্ব থেকে পশ্চিম| রসে বশে থাকতে বাধ্য কন্টিনেন্টাল ও চাইনিজ| আর এহেন বাঙালীর রোল মডেল মাছ- মিষ্টি দেখলে কিংবা নাম শুনলেই যেখানে হৃদ্ কম্পনে অনুভূতি বলে দেয় – ইয়ে দিল মাঙ্গে মোর| সে রসগোল্লা হোক কিংবা মনোহরা,পোড়া বাড়ির চমচম হোক বা ক্ষীরপোয়া বাঙালী কিন্তু বিশ্বজুড়ে নিজেই নিজের আইকন| এপার বাংলা বা ওপার বাংলা, রসনাতৃপ্তিতে বাঙলার খাদ্য মেলবন্ধন করায় সংস্কৃতিকেও,গর্বিত তাই আমরা বাঙালী বলে| 

Thriving Entrepreneurial opportunities from Bengal

The economy of West Bengal is the sixth-largest economy in India.   It is primarily dependent on agriculture and medium to heavy industries. To develop economical condition, entrepreneurship can play a big role. Although working on new business ideas and running a self-dependent business is not new to “Bengalis” but creating and providing more and more platforms for entrepreneurs to promote business and entrepreneurship is demand of today’s society . A business does not only help the entrepreneur but also helps to produce many job opportunities which ultimately benefits the economy. Through this forum- ‘Bong Srijoni’ , we want to welcome all kind of entrepreneurs, from small scale to large scale for developing their business and motivate and take others along towards financial independency . Lets not forget to mention some Bengali big startup founders of modern age who can be the torch bearer for us : Nakita Bose, Amitava Saha, Amar Gopal Bose, Suchi Mukherjee, Jaydeep Barman and Kallol Banerjee and many other to mention.